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When Sonu Shivdasani and his wife Eva were planning their luxury hotel brand, Six Senses, they called up tour operator travel agents and asked them what customers complained about. were things like the lack of fresh food: everything was imported and tinned he said. we developed our own organic garden which means we can actually offer our guests much fresher and more nutritious salads than they get in London. vital to understands how you can connect emotionally with your customers through a moment that is really relevant to them. JCB built a vehicle to break the land speed record to demonstrate the technical superiority of their new diesel engines  boys of all ages say when they see it. O2 gives priority access to its customers so that they can get close to their rugby or pop star heroes for that effect.

Clinique With a strong focus on a reduction in price of its newly released skincare and makeup products, one of Clinique's main aims is to ensure that prices are competitive globally. "We have just launched our Dramatically Different Moisturising Lotion + the new formula of Australia's number 1 prestige moisturiser and the news is certainly dramatic, with a 33% reduction on price, down to $49," says Clinique's Communication Manager Alexis Green. "We pride ourselves as being entry level prestige, and are excited to be able to reach a new consumer with these new RRPs. We have also seen reductions on Repairwear Laser Focus, Repairwear Laser Focus Eye Cream, Even Better Clinical and the Moisture Surge range. We have also been able to review the prices for new product launches and ensure they are priced appropriately.